![]() I’m on the computer a lot… I wake up, drop my girl off at school and then head down to the factory. It’s an amazing board! It’s like your favorite camber board with rocker on the nose and tail. It has Signal’s new Wavelength technology, which is rocker with traditional camber through the center. What is your setup when you go shredding? In-house testing at the backyard lab, peep the pool coping on the box We also will use any excuse to head to the mountains and test new products as well. ![]() If we have a new design and we want to ride it right away, we blow snow and shred. We have our own test rail in the yard of our factory. How does Signal test and develop their products, in-house or external? It’s way too easy to get busy and then all of a sudden the winter passes you by. I make time to go snowboarding and skateboarding, it’s so important to ride when you run a company like this. Two of the Signal guns: Park Rocker & Vitaĭo you still have time to go snowboarding or skateboarding or is every minute of your time consumed by working? Because of the extreme rocker, it floats like crazy in the powder. The funny thing is we made it as a jib board because we built it in the spring, but it ended up being a super fun powder board. We set out to make a board that was extremely fun to ride and the Park Rocker is exactly that. With our own factory there’s no way I would want to just copy what everyone else it doing. The original idea was to take rocker technology and put our own stamp on it. Snowboards, travel and laughs – lots of laughs. O ffice time at Signal is like hanging with the homies It’s basically like working with all your best friends. What's it like to work for a brand like Signal? When brands have a successful and long life, it’s impressive. ![]() The only constant is change and things are changing all the time. What do you think about all the new board and outerwear companies that have come and gone in the past years? Pro team is Matt Hammer, Chris Dufficy and Jake Olson-Elm. Spencer Link, Peter Benchetler, Iris Lazzereschi, Cody Beiresdorf, Kyle Earl, Matt Guess, Sara Winger and Austin Granger. We’ve got a bunch of really good guys and girls coming up on Signal. Our philosophy is simple, live the dream! Together we handle every aspect from board building in the factory to brand direction and marketing ideas. It’s myself, Kellie Talbot, Matt Hammer, Marc Wierenga and Daniel Malmrose. Who's behind Signal and what's the company's philosophy? It also can be incredibly hard to find the right distributors. We also know it takes time to grow into the Euro market and gain trust. We’ve been really focused on our business here at home. Signal's pretty new to the Euro market, what's the deal? Now, even though the business side can get a little heavy, I still get to travel the world and ride with friends, so I’m happy with the evolution. Traveling the world snowboarding for a living is amazing. Being a pro rider is a great gig if you can get it. How was it switching from pro rider to businessman? I do a little bit of everything from brand managing and marketing to board building. Hi Dave, can you tell me something about yourself and what you do at Signal? Read up and then try to get your grubby mitts on one these shred sticks that keep you smilling like a fool through all conditions, from peak to base. The Park Rocker turned heads as soon as it hit the snow and Signal hasn't looked back since. Method sat down with Signal's Dave Lee for a little tete-a-tete to get the 411 on this Little Label that has made some big noise quite quickly.
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